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MonoJet is positioned to capitalize not only on the explosion in the number of personal watercraft but on the popularity and growth of extreme sports and surfing. Consider these facts:
- The MonoJet is expected to enjoy wide acceptance in the water sports and recreation fields worldwide.
- PWC constituted more than one-third of all new recreational boats sold in 1997, representing $1.2 billion in sales, according to a study published by the National Transportation Safety Board in 1998.
- Well over 1 million PWC were in operation in 1998* with PWC sales running about 200,000 units per year on models ranging in cost from $4,799 to $9,399.
- Personal watercraft use is one of the few activities that can boast an annual growth rate exceeding 20% per annum over the past 10 years.
- Since 1990, the personal watercraft share of the U.S. powerboat market has doubled.
- Monojet lends itself to the fast-growing "Extreme Sports" category, the sports that have attracted huge television, print, sponsorship and event attendance in the past two years.
- Surfing is also experiencing phenomenal growth. Today there are over 20 million surfboarders throughout the world.
- These is already a prime target audience of some 60 million water-skiing, jet skiing, wake-skiing and surfing devotees, as well as future seekers of water-focused adventure.
- Cross-over audiences from snow boarders and snow skiers to jet surfing will naturally be attracted to the MonoJet.
- Unlike any other PWC, virtually all the horsepower-output is delivered and measured at the jet pump, which makes the MonoJet the fastest and most fuel-efficient watercraft in terms of speed to horsepower ratio (1.8:1). In other recent PWC models the speed to horsepower ratio is less than 0.5:1.
- The MonoJet can be used by both sexes at almost any age.
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* The first commercially successful personal watercraft, the Jet Ski was introduced by Kawasaki in 1974. Most PWC sales are controlled by five companies --Kawasaki, Yam aha (Wave Runner), Polaris, bombardier (Sea-Doo), and Arctic Cat, Inc./Tiger Shark. Those companies actively market between 30 and 40 different models designed for one, two, or three persons.
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